Assembly provides managed IT and communication solutions for a broad range of sectors.

With technology transforming at a blistering pace, strategic and flexible solutions are critical to staying ahead in what has rapidly become a saturated market of cookie-cutter brands. Assembly’s technology-as-a-service model is a comprehensive, flexible solution that bundles hardware, software and services into a single subscription price.

The challenge was to reposition Assembly within the market as a uniquely human centred IT solutions provider that stands apart from the crowd.

Services:

Brand Concept
Visual Identity
Website & Digital Media
Moving Image
Campaign Collateral

In collaboration with:

Mark Dressel

NotFor researched competitors and ran workshops with the client to define the brand values, positioning, and concept. Through a process of gathering information, sketching, concept development and feedback, we developed a new visual identity solution that would set Assembly apart from the crowd.

The brand concept was distilled into a single positioning statement; ‘bringing people, business and technology together’. Themes of digital DNA, communication, and connectivity were then expressed throughout the visual identity.